KAO Brands x Biore
UX/UI Design
A companion app focused on promoting holistic well-being through a highly personalized profile, helping users build a routine and find new products, as well as driving community engagement through a low-level social network.
In this project my personal role was initially brainstorming ideas and working within a small team of 8-12 individuals in different disciplines to create a project to cater to those who actively enjoy using skin care products. I interviewed customers who used engaging phone applications and took note of what they enjoyed about each application. This lead to me introducing to my team Figma and working with them on creating the Interface, mockups, and user journey for this mobile application.
Context
Constraint
Who are the users?
What are the current solutions?
Problem Statement
KATE BELL, 19
Engineering Student
SEEKING
Something that can help her maintain a routine while clearing her skin.
Kate has been doing virtual learning due to Covid, therefore she craves a set routine. Kate also struggles with acne and oily skin and hasn't yet found the perfect products to use.
JUSTIN ALVES, 25
Social Media Influencer
SEEKING
A network to share his skincare journey and his favorite products.
Justin is very passionate about his 27 minute morning routine. He loves sharing it with all of his followers. Justin enjoys exploring new products and recommending his favorites to others.
MONICA JEM, 32
Small Business Owner
SEEKING
An online journal platform that she can keep private.
Monica is the owner of a successful boutique in Cincinnati, OH and loves to stay organized. Monica has been struggling with her mental health and is not sure how to track her progress. She has tried journaling but finds it daunting and needs motivation to get started.
SEEKING
An online journal platform that she can keep private.
Monica is the owner of a successful boutique in Cincinnati, OH and loves to stay organized. Monica has been struggling with her mental health and is not sure how to track her progress. She has tried journaling but finds it daunting and needs motivation to get started.
User Painpoints
Ideation
Wireframes
User Journey
Ideation
(1) Worked in a team setting to brainstorm concepts and what to look for in a product.
(2) We introduced three concept designs on what we envisioned could benefit the KAO brand market.
(3) Key focuses that we needed to introduce in the application.
(2) We introduced three concept designs on what we envisioned could benefit the KAO brand market.
(3) Key focuses that we needed to introduce in the application.
(1)
(2)
(3)
